Director, Rewards Programs
Applying Casino Royalty & Data Science to Transform Patient Behaviour
Applying Casino Loyalty &
Data Science to Transform
Patient Behaviour
- Director, Rewards Programs
Job Description
CareCognitics is looking for an exceptional Director, MyCareReward Loyalty Program to join our team of dreamers and innovators. This is a critical role in building out the vision of what patient and care team rewards programs will look like in healthcare. It is by far, one of the most exciting roles where the right person will innovate programs unlike anything they have ever done before. We are out to impact 1M lives by 2025 and the person in this role will be at the forefront of making that possible. Join us as we embark on something truly incredible.
The Role
- Manages the development and implementation of the loyalty program, “MyCareReward”
- Acts as the primary business owner of the “MyCareReward” project
- Ensuring business requirements are met during the project development
- Ensuring consistency of program requirements with cross-functional teams, including Legal, IT, Customer Service, Risk, Marketing, Operations, Digital
- Developing and monitoring of key success metrics
- Works with the appropriate cross-functional counterparts to manage the ongoing evolution of “MyCareReward”, including a flawless customer experience at all touchpoints (digital, direct mail, etc.)
- Oversees the daily management and administration of the loyalty program and the execution of existing initiatives once launched
- Plans, develops, and executes loyalty member programs, benefits, rewards, events, promotions, and campaigns
- Works with CareCognitics Digital analytics team to analyze and report on the program, campaign, and promotion effectiveness and clearly communicate results to draw actionable insights and facilitate sound decision making on next steps
- Manages the P&L of the loyalty program to ensure the financial impact is positive on the business
- Utilizes proprietary and syndicated market research, customer feedback, program performance data, and the competitive landscape to identify new opportunities that deliver a best-in-class loyalty experience
- Partners with Training team to develop materials for Customer Service, field leadership, store employees and Operations teams to enable those groups to promote the program and answer customer questions about the program
- Sets and manages annual budgets for the “MyCareReward” loyalty program
Skills
- Bachelor’s Degree with at least 7 years related experience or an equivalent combination of education and experience required.
- B2B / B2C loyalty and CRM marketing experience for an omnichannel retailer preferred
- Experience managing budgets and profit/loss statement impact strongly preferred
- Experience working with Loyalty Management Platforms (e.g. CrowdTwist, SessionM, Salesforce, Cheetah Digital, etc.) preferred
- Ability to collaborate with cross-functional teams to work towards a common goal
- Excellent verbal and written communication skills with ability to leverage business and technical insight
- Strong ability to analyze, identify, and understand critical issues and information to make informed business decisions
- Ability to work independently and in a team environment
- Detail-oriented with the ability to handle various tasks simultaneously under multiple deadlines
- A positive attitude and a great sense of humor that relates to our fun-loving brand is a plus
About Us
CareCognitics is a digital platform applying casino loyalty & data science to transform healthcare. Their unique platform brings technology innovations from the casino, hospitality, and gaming industries to engage patients and reward actions that drive improved health outcomes. CareCognitics founder Sunny Tara was an aspiring computer science student when