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by Sunny Tara  This Post was Originally Published on MedTech Boston June 10, 2019


The 2019 Prime Health Innovation Summit in Denver, Colorado, got something big right: Organizers brought together the innovation and entrepreneurial spirits. And if healthcare needs anything to move forward right now, it’s more of that drive.

I attended the Prime Health Innovation Summit last month in Denver, Colorado, to learn more about innovations in digital health nationally and in Colorado. I was impressed by several things, including the team that Prime Health assembled, which should serve as an example and inspiration for others who want to make a difference. As usual, the conference had a good mix of entrepreneurs, domain experts, providers, health systems, payers and policymakers from the government.

But this year, the summit was different. What stood out for me was that most people, particularly keynote speakers, didn’t simply make a guest appearance and then leave immediately after. Instead, most of them stayed, interacted with participants and were noticeably there to a difference. Hence, I felt compelled to share my top five takeaways from the innovation summit.






1. It’s time to deliver value-based care.

Chronic disease is the biggest driver of cost — and yet, still, the greatest cause of death — within the U.S. healthcare system. Today, 85% of our total spending and 75% of deaths are caused by chronic diseases. We need to re-engineer our healthcare system to be tackle chronic illness both effectively and cost-efficiently.  Many experts consider value-based care, with more emphasis on primary care, to be the answer. But somehow, we haven’t seen widespread adoption of that one would expect. 

What grabbed my attention at Prime Health was the joint announcement from UnitedHealthcare and Centura Health, who are partnering to create a different health plan for employers. The plan includes unlimited access to primary care with no copay for PCP visits, urgent care or online doctor visits for its employees. Two very positive things that caught my attention:

  • Employers and the government accounts for a lot of healthcare spending. The Centers for Medicare & Medicaid Services (CMS) is the largest payer, which means it has leverage. Employers can also play an influential role in making this change, as they are major funders of health plans and have the most to gain from keeping a healthy workforce. I would really like to see more employers follow this path.
  • Centura shared its plan to eliminate copays for primary care visits and make virtual care available. Its decision to focus on improving primary care for employees by working with United is a step in the right direction. Centura’s decision to create this plan is a bold and forward-thinking move, given that its implementation might directly impact emergency department (ED) visits (one of the most profitable revenue centers for hospital systems). This is extremely encouraging, and it shows Centura’s commitment to leadership in the field and to patient-focused solutions that aren’t simply about maintaining a bottom line. We need more hospital systems willing to innovate in this manner.

2. Embracing diversity in ideas alone is not enough.


We all agree that we need to be open-minded to embrace new ideas, but it is equally important to create a forum where one can challenge existing ideas to make them better. Ruth Benton, CEO of New West Physicians, was not shy about putting UnitedHealthcare executive Marc Neely on the spot regarding the fact that some of reimbursements don’t even cover the cost incurred by New West.

Benton served as a voice of honesty from the physician’s perspective on the panel, emphasizing the need for better data interoperability and the free exchange of information from the electronic health record (EHR).  She questioned why “it still takes 90 days to move EHR data from one place to another” and explored how that lag impacts care delivery.

“We haven’t been good at collaboration, and that’s why we have runaway health costs. We don’t want to all be employees of the government,” Benton said.

This was met with jeers from a table of leaders from the federal government, but the exchange accurately reflected the natural market in healthcare and the importance of doing what we are good at. It was direct and honest and informed my personal mission: Let physicians be physicians, let innovators create and let regulators enable our entry into healthcare to solve the problems of leaders like Benton. It reminds me of my days at Harvard Business School, where I learned that there is always a better way of solving a problem. But to find it, one must create a safe place for people to debate and challenge ideas to create better solutions.

3. Policymakers as partners in change.


I had the opportunity to interact with so many high-level policy makers from various government agencies, and I was thoroughly impressed with their energy, passion and commitment to help make our healthcare better. Ed Simcox, chief technology officer for the U.S. Department of Health and Human Services, spoke about being an entrepreneur. As an entrepreneur, I was inspired by government-led efforts to partner with creators, such as through a new federal entrepreneur-in-residence program. Paula Braun, who holds that role at the Centers for Disease Control and Prevention, spoke about her work and argued that the most important public health efforts are led at the local level. The connections that we have with individuals in our local economy matter. Each area has a different population, with its own barriers to healthcare and different access to services. In Colorado, Prime Health has invested the time and effort to welcome innovative ideas and programs.

4. No “I” in Team.


Sarah London, senior principal with Optum Ventures, described what she looks for when investing in companies. “You can have a great business model, but a good team will get you through the bumps in the road and the trenches,” she said.

Here’s what a great startup team looks like to London: “We need trust, a real team, curiosity, accountability and data-driven [work].”

As I’ve started companies, I’ve realized that the importance of one’s team cannot be over-emphasized. The team will determine the success or failure of the company. What resonated for me was London’s background as a successful entrepreneur in the healthcare startup world. She could relate to the challenges faced by entrepreneurs and was direct in highlighting the unique nuances in healthcare, such as long, typically 18-month sales cycles, regulation and so on. That acknowledgement of the realities of the healthcare sphere can only come from having boots on the ground. We need more people like Sarah London in the investor world.

5. “We can, we must, and we will…for the health our nation.”


Health-tech entrepreneur Mike Biselli epitomizes the sentiments, vision, passion and commitment he brings to this cause. Having had the opportunity to tour the Catalyst HTI building with Biselli, the founder, I can say he has built something special and inspirational in Colorado. His vision of cooperation, bringing together different stakeholders and building a space for this activity has created an ecosystem. I plan to return to his state — to see what Nevada can learn from Colorado, to create a Catalyst HTI in my community and discovering pathways for CareCognitics to contribute to the success of this movement.

Sunny Tara is CEO and co-founder of CareCognitics.

By admin

HIMSS Highlights with Sunny Tara, CEO of CareCognitics

Our founder, Sunny Tara, and some of the CareCognitics team attended HIMSS2019 from February 11-15 in Orlando, FL. It was our mission to speak to physicians about transforming patient experience and loyalty and learn more about what pain points physician practices care about. Sunny went with the mission of learning and connecting. Here are some of the presentations he thought were exemplary for being on the vanguard of Health IT, and espousing optimism and creativity for the future of the industry:

1)   Dr. Richard Milani, from Ochsner, did a session on Monday, February 11, at HiMSS physicians executive symposium, which was excellent. The session was about the epidemic of chronic disease; it presented simple, practical ways to engage patients, and shared outcomes that were remarkable. I applaud the work Dr. Milani is doing and hope he becomes an inspiration to his fellow physicians.

2)   The opening keynote on Tuesday, February 12, was a breath of fresh air: it allowed attendees to witness two democratic and two republican healthcare bureaucrats jointly compliment the work done by the previous administration and talk about how it can be used as a stepping stone to build upon to make healthcare better. They discussed some of the positive new regulations passed by Center for Medicaid Services to advance interoperability and give patients access to health data via myHealthEData initiative.

3)  The SOMOS presentation February 12, by Dr. Ramon Tallaj and Tonguc Yaman, MPH. It was very impressive to see how they integrated 300+ practices on different electronic health records within their first year of operation. In doing so, they were able to reduce avoidable hospital admissions by 25%, which resulted in $33 million distribution to the physician network after the first DSRIP incentive payment. Financial rewards and better records working are great to see in action.

4)   Exhibition booths. Some of the best presentations are found on the exhibition floor. As always, there were very impressive vendor booths–but two that stood out for me were:

  1. A) The Israel booth at HiMSS exhibition–I was very impressed with the innovative digital solutions coming out of Israel, which are very promising; I look forward to working with a few of the companies in the near future.
  2. B) The Intermountain booth– It stood out by being very different from the rest, which forced you to have the conversation, which I thought was very innovative. It had an open floor design with projections reminiscent of Utah Nature. While the bear was slightly distracting, he was also a sort of proud mascot of HIMSS.

5)   The HiMSS keynote address, in which Cris Ross, CIO of Mayo Clinic, shared his touching and very inspiring personal story.  It put all of the work we do as members of healthcare IT industry in perspective, and at the same time made us all reflect on the work we have ahead to improve the patient care & experience. “Are we seeking to transform or are we merely coping?” This is a question we ask ourselves at Carecognitics. Learning at a conference like HIMSS is part of this learning process.


Industry events can inspire learning and highlight success. It was an honor to learn from physician leaders and drive our mission of better patient loyalty through personalized technology. We can do so much more and look forward to continuing our mission of learning and growing.


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